Schedule

Palce	Start Date	End Date	Days	Price
Online	January 11, 2027	January 13, 2027	3	‏4,500.00 د.إ.‏
Abu Dhabi	April 20, 2027	April 22, 2027	3	‏7,500.00 د.إ.‏
Dubai	June 28, 2027	June 30, 2027	3	‏7,500.00 د.إ.‏
Online	July 06, 2027	July 08, 2027	3	‏4,500.00 د.إ.‏
Abu Dhabi	October 11, 2027	October 13, 2027	3	‏7,500.00 د.إ.‏
Dubai	November 23, 2027	November 25, 2027	3	‏7,500.00 د.إ.‏

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Overview

The course begins with Reputation Themes and Stakeholders to establish the working context, then develops capability through AI-Assisted Coverage Classification and Emerging Issue Detection. Participants apply the ideas in realistic cases before consolidating them through Reputation Intelligence Dashboard.

Target Audience

Communication Analysts
Content Managers
Stakeholder Engagement Managers
Public Relations Managers
Campaign Managers
Government Communication Specialists
Digital Communication Specialists
Corporate Affairs Managers

Goals

Test reputation themes under realistic workplace conditions
Govern media sources with clear operational ownership
Improve signal definitions through measurable performance standards
Apply AI-assisted coverage classification within defined workplace controls
Review narrative tracking before final operational approval
Analyze emerging issue detection using reliable workplace evidence
Evaluate reputation risk prioritization against clear operational criteria
Use engagement options to support accountable decisions

Day 1: Building the Reputation Monitoring Framework

Reputation Themes and Stakeholders

Ownership expectations for reputation themes
Approval controls for high-impact messages
Audience segments with distinct needs
Channel selection based on audience behavior

Media Sources and Coverage Scope

Practical tests for media sources
Crisis messages aligned across stakeholders
Reputation signals needing early response
Creative variants tested before scaling

Signal Definitions and Baselines

Evidence requirements for signal definitions
Audience insights shaping campaign choices
Evidence checks before external publication
Message consistency across communication channels

Day 2: Analyzing Media and Reputation Signals

AI-Assisted Coverage Classification

Review criteria for AI-assisted coverage classification
Misleading content risks before release
Brand standards guiding generated content
Campaign objectives linked to measures

Sentiment and Narrative Tracking

Control boundaries around narrative tracking
Recovery actions after service failure
Root causes behind repeated complaints
Consistency across customer service channels

Emerging Issue Detection

Application limits around emerging issue detection
Journey moments affecting customer perception
Friction points increasing customer effort
Personalization limits around customer data

Day 3: Turning Intelligence into Communication Action

Reputation Risk Prioritization

Evidence requirements for reputation risk prioritization
Escalation triggers for unresolved cases
Quality measures tied to resolution
Customer needs behind service requests

Response and Engagement Options

Performance signals around engagement options
Sentiment signals needing human review
Response standards for difficult cases
Service outcomes beyond response speed

Reputation Intelligence Dashboard

Practical tests for reputation intelligence dashboard
Query logic checked against requirements
Missing values needing deliberate treatment
Data lineage supporting result traceability

Training Methodology

Simulation testing media sources under operational pressure
Guided exercise applying narrative tracking to workplace cases
Group review evaluating reputation risk prioritization against evidence
Case analysis examining reputation intelligence dashboard in workplace decisions

Outputs

A working worksheet for testing reputation themes
A governance framework for controlling signal definitions
An implementation roadmap for improving AI-assisted coverage classification
A monitoring template for measuring emerging issue detection
A practical checklist for reviewing engagement options
A decision matrix for evaluating reputation intelligence dashboard

Certificate

Official Certificate

Accredited & Recognized Training Certificate

Upon successful completion of the program, participants receive an official certificate issued by Al Manhal Institute, confirming their attendance and acquired competencies, in accordance with approved professional and institutional standards.

Schedule

Goals

Contents

Certificate

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Schedule

Goals

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Certificate

AI-Powered Media Monitoring and Reputation Intelligence

Schedule

Overview

Target Audience

Goals

Contents

Day 1: Building the Reputation Monitoring Framework

Reputation Themes and Stakeholders

Media Sources and Coverage Scope

Signal Definitions and Baselines

Day 2: Analyzing Media and Reputation Signals

AI-Assisted Coverage Classification

Sentiment and Narrative Tracking

Emerging Issue Detection

Day 3: Turning Intelligence into Communication Action

Reputation Risk Prioritization

Response and Engagement Options

Reputation Intelligence Dashboard

Training Methodology

Outputs

Certificate

Accredited & Recognized Training Certificate