Day 1: Brand Identity, Equity, and Positioning

Applied Brand Identity

• Review distinctive values and personality
• Develop core visual elements
• Trial approved communication tone
• Update touchpoint identity consistency

Applied Brand Equity

• Assess current awareness level
• Prepare brand association plan
• Use customer preference model
• Monitor achieved loyalty indicators

Applied Competitive Brand Positioning

• Inspect market frame of reference
• Organize meaningful differentiation points
• Employ brand promise evidence
• Refine positioning statement wording

Day 2: Brand Portfolio, Insights, and Content Strategy

Applied Brand Portfolio Architecture

• Map sub-brand portfolio relationships
• Allocate product and service roles
• Integrate brand extension boundaries
• Strengthen shared naming conventions

Applied Customer and Market Insights

• Examine customer need patterns
• Define qualitative data sources
• Test recurring behavioral signals
• Improve turning insight into decisions

Applied Content Strategy

• Identify audience information needs
• Align main content pillars
• Apply appropriate content formats
• Complete balanced publishing plan

Day 3: Brand Storytelling and Community Engagement

Applied Brand Storytelling

• Analyze intended story protagonist
• Design authentic human challenge
• Execute expected customer transformation
• Track brand-linked story conclusion

Applied Social Media Strategy

• Evaluate platform-specific communication objectives
• Establish digital audience selection
• Trial social content mix
• Evaluate appropriate posting cadence

Digital Community Management

• Review community engagement rules
• Set comment response speed
• Integrate sensitive conversation handling
• Refine turning followers into advocates

Day 4: Customer Experience and Journey Improvement

Applied Customer Experience Design

• Assess core customer expectations
• Build customer friction map
• Apply consistent experience standards
• Evaluate cross-team experience roles

Applied Customer Journey Mapping

• Evaluate main journey stages
• Select customer goals by stage
• Execute emotions and pain points
• Review interaction improvement opportunities

Loyalty and Rewards Programs

• Analyze points and benefits structure
• Formulate simple eligibility conditions
• Test desired behavior rewards
• Improve loyalty profitability measurement

Day 5: Brand Advocacy, Analytics, and Growth Strategy

Customer Brand Advocacy

• Interpret customer satisfaction signals
• Organize referral request opportunities
• Use trusted user-generated content
• Strengthen appropriate advocate recognition

Advanced Marketing Performance Analytics

• Trace marketing data sources
• Build marketing metric dictionary
• Employ performance trend dashboard
• Refine turning analysis into decisions

Advanced Marketing Growth Strategies

• Examine potential growth drivers
• Configure new acquisition channels
• Evaluate customer expansion opportunities
• Measure rapid initiative results

• Analyze a field example involving Applied Brand Identity
• Applied exercise developing Applied Competitive Brand Positioning
• Test workplace decisions involving Applied Customer and Market Insights
• Final deliverable documenting Applied Brand Storytelling