Schedule

Palce	Start Date	End Date	Days	Price
Dubai	February 16, 2027	February 18, 2027	3	‏6,500.00 د.إ.‏
Abu Dhabi	March 29, 2027	March 31, 2027	3	‏6,500.00 د.إ.‏
Online	May 25, 2027	May 27, 2027	3	‏5,000.00 د.إ.‏
Dubai	August 09, 2027	August 11, 2027	3	‏6,500.00 د.إ.‏
Abu Dhabi	September 21, 2027	September 23, 2027	3	‏6,500.00 د.إ.‏
Online	December 27, 2027	December 29, 2027	3	‏5,000.00 د.إ.‏

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Overview

The program develops an applied approach to Customer Relationship Management Strategy and Market Segmentation, then connects those foundations with Marketing Analytics. Participants work with market evidence, customer situations, and performance measures to improve commercial decisions and execution quality

Target Audience

Consumer Behavior Analysts
Social Media Coordinators
Revenue Analysts
Sales Team Leaders
Marketing Managers
Digital Marketing Specialists
Marketing Performance Analysts
E-commerce Managers

Goals

Link CRM strategy with organizational priorities
Use customer insights to improve customer experience
Develop market segments to support practical use
Link customer lifecycle with growth decisions
Use marketing personalization to increase customer value
Improve service recovery using customer data
Use customer retention to improve customer experience
Use marketing analytics to guide decisions

Day 1: Customer Lifecycle and Relationship Growth

Applied Customer Relationship Management Strategy

Review customer profile quality
Develop data updating rules
Test sales and service alignment
Monitor relationship value indicators

Operational Customer and Market Insights

Assess customer need patterns
Organize qualitative data sources
Use recurring behavioral signals
Review turning insight into decisions

Strategic Market and Customer Segmentation

Inspect appropriate segmentation criteria
Prepare attractive segment characteristics
Apply segment classification model
Evaluate segment accessibility level

Day 2: Customer Lifecycle and Pipeline Personalization

Applied Customer Lifecycle Management

Evaluate initial awareness stage
Align early onboarding experience
Evaluate relationship growth opportunities
Track potential churn signals

Advanced Sales Pipeline Management

Analyze open opportunity quality
Build expected deal value
Trial realistic closing probabilities
Update next advancement steps

Applied Marketing Personalization

Compare permitted customer data
Define offer personalization rules
Integrate individual message timing
Improve personalization impact measurement

Day 3: Customer Experience and Journey Improvement

Customer Service Recovery

Examine common service failures
Set initial response speed
Execute resolution and compensation authority
Enhance post-resolution satisfaction follow-up

Applied Customer Retention

Differentiate main retention reasons
Design churn risk indicators
Employ proactive communication programs
Correct churn cause resolution

Strategic Marketing Performance Analytics

Interpret marketing data sources
Prepare marketing metric dictionary
Trial performance trend dashboard
Refine turning analysis into decisions

Training Methodology

Review an organizational case involving Applied Customer Relationship Management Strategy
Applied workshop focused on Strategic Market and Customer Segmentation
Simulate a situation combining Advanced Sales Pipeline Management and Applied Marketing Personalization
Final applied assignment centered on Customer Service Recovery

Outputs

A working model for Customer Relationship Management Strategy
Usable tool supporting Strategic Market and Customer Segmentation
Criteria evaluating Advanced Sales Pipeline Management
A structured procedure improving Customer Service Recovery
Follow-up measures for Strategic Marketing Performance Analytics
Implementation plan for Operational Customer and Market Insights

Certificate

Official Certificate

Accredited & Recognized Training Certificate

Upon successful completion of the program, participants receive an official certificate issued by Al Manhal Institute, confirming their attendance and acquired competencies, in accordance with approved professional and institutional standards.

Schedule

Goals

Contents

Certificate

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Schedule

Goals

Contents

Certificate

Customer Relationship Management for Marketing and Sales

Schedule

Overview

Target Audience

Goals

Contents

Day 1: Customer Lifecycle and Relationship Growth

Applied Customer Relationship Management Strategy

Operational Customer and Market Insights

Strategic Market and Customer Segmentation

Day 2: Customer Lifecycle and Pipeline Personalization

Applied Customer Lifecycle Management

Advanced Sales Pipeline Management

Applied Marketing Personalization

Day 3: Customer Experience and Journey Improvement

Customer Service Recovery

Applied Customer Retention

Strategic Marketing Performance Analytics

Training Methodology

Outputs

Certificate

Accredited & Recognized Training Certificate