Schedule

Palce	Start Date	End Date	Days	Price
Dubai	February 01, 2027	February 03, 2027	3	‏6,500.00 د.إ.‏
Online	March 30, 2027	April 01, 2027	3	‏5,000.00 د.إ.‏
Abu Dhabi	June 14, 2027	June 16, 2027	3	‏6,500.00 د.إ.‏
Dubai	July 27, 2027	July 29, 2027	3	‏6,500.00 د.إ.‏
Online	September 20, 2027	September 22, 2027	3	‏5,000.00 د.إ.‏
Abu Dhabi	December 07, 2027	December 09, 2027	3	‏6,500.00 د.إ.‏

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Overview

This program develops a grounded approach to Marketing Environment Analysis and Market Segmentation, then connects those foundations with Marketing Analytics. Participants work with market evidence, customer situations, and performance measures to improve commercial decisions and execution quality

Target Audience

Market Researchers
Key Account Managers
Marketing Automation Experts
Business Development Consultants
Customer Acquisition Specialists
Heads of Sales Sections
Brand Managers
Customer Experience Leaders

Goals

Use market environment to improve decision accuracy
Use customer insights to increase customer value
Improve market segments to support decisions
Link target markets with marketing priorities
Analyze marketing mix to guide marketing decisions
Link customer value with growth decisions
Plan and govern marketing campaigns for controlled implementation
Interpret marketing analytics to support professional choices

Day 1: Customer Insight and Market Segmentation

Operational Marketing Environment Analysis

Interpret changing market trends
Formulate economic analysis framework
Trial emerging technology shifts
Refine opportunity and threat review

Organizational Customer and Market Insights

Review customer need patterns
Develop qualitative data sources
Use recurring behavioral signals
Improve turning insight into decisions

Integrated Market and Customer Segmentation

Assess appropriate segmentation criteria
Prepare attractive segment characteristics
Test segment classification model
Evaluate segment accessibility level

Day 2: Market Targeting, Positioning, and Marketing Mix

Advanced Target Market Selection

Evaluate segment attractiveness levels
Establish capability alignment criteria
Employ segment comparison matrix
Update selected segment priority

Advanced Competitive Brand Positioning

Identify market frame of reference
Organize meaningful differentiation points
Test brand promise evidence
Refine positioning statement wording

Applied Integrated Marketing Mix

Inspect product and service decisions
Align appropriate pricing logic
Apply multichannel distribution model
Audit promotional activity coordination

Day 3: Market Targeting and Value Positioning

Applied Customer Value Proposition

Map core customer needs
Design customer benefit structure
Integrate supporting value evidence
Review concise value message

Applied Marketing Campaign Management

Analyze integrated campaign phases
Build detailed execution schedule
Execute supplier and team coordination
Refine operational campaign risks

Integrated Marketing Performance Analytics

Trace marketing data sources
Prepare marketing metric dictionary
Integrate performance trend dashboard
Improve turning analysis into decisions

Training Methodology

Examine professional situations involving Operational Marketing Environment Analysis
Collaborative exercises on Integrated Market and Customer Segmentation and Advanced Target Market Selection
Simulation exercise testing Advanced Competitive Brand Positioning
Final task using Applied Customer Value Proposition in workplace practice

Outputs

Operational model for Operational Marketing Environment Analysis
Professional tool for Integrated Market and Customer Segmentation
Checklist for reviewing Advanced Competitive Brand Positioning
Improvement pathway for Applied Customer Value Proposition
Performance measures linked to Integrated Marketing Performance Analytics
Action plan addressing Organizational Customer and Market Insights

Certificate

Official Certificate

Accredited & Recognized Training Certificate

Upon successful completion of the program, participants receive an official certificate issued by Al Manhal Institute, confirming their attendance and acquired competencies, in accordance with approved professional and institutional standards.

Schedule

Goals

Contents

Certificate

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Schedule

Goals

Contents

Certificate

Modern Marketing and Market Value Creation

Schedule

Overview

Target Audience

Goals

Contents

Day 1: Customer Insight and Market Segmentation

Operational Marketing Environment Analysis

Organizational Customer and Market Insights

Integrated Market and Customer Segmentation

Day 2: Market Targeting, Positioning, and Marketing Mix

Advanced Target Market Selection

Advanced Competitive Brand Positioning

Applied Integrated Marketing Mix

Day 3: Market Targeting and Value Positioning

Applied Customer Value Proposition

Applied Marketing Campaign Management

Integrated Marketing Performance Analytics

Training Methodology

Outputs

Certificate

Accredited & Recognized Training Certificate