Day 1: Integrated Digital Campaign and Content Strategy

Field-Based Social Media Strategy

• Review platform-specific communication objectives
• Establish digital audience selection
• Execute social content mix
• Refine appropriate posting cadence

Organizational Market and Customer Segmentation

• Analyze current segment data
• Compare target segment value
• Define commercial targeting priorities
• Update ideal customer profiles

Integrated Content Strategy

• Identify audience information needs
• Design main content pillars
• Trial appropriate content formats
• Complete balanced publishing plan

Day 2: Community Management, Paid Social, and Marketing Analytics

Operational Digital Community Management

• Evaluate community engagement rules
• Set comment response speed
• Use sensitive conversation handling
• Review turning followers into advocates

Preventive Paid Social Advertising

• Analyze campaign objective selection
• Define audience set creation
• Employ creative ad variation
• Strengthen budget and bidding control

Field-Based Marketing Performance Analytics

• Trace marketing data sources
• Prepare marketing metric dictionary
• Integrate performance trend dashboard
• Refine turning analysis into decisions

• Analyze a realistic case combining Field-Based Social Media Strategy and Organizational Market and Customer Segmentation
• Workshop building usable tools for Integrated Content Strategy
• Decision simulation requiring Preventive Paid Social Advertising
• Final project linking Field-Based Social Media Strategy with workplace results